Connecting science and well-being

Newtricious B.V, was founded in 2006 and is based in Oirlo (Limburg, The Netherlands). Newtricious is a life sciences company that develops food products which may contribute to the maintenance of human health and well being.

Newtricious recently completed its first financing round successfully with a consortium of investors, consisting of the Brabant Life Sciences Seed Fund (BLSF), the Industry Bank LIOF, Nedermaas Hightech Ventures and the innovation fund of the Limburg province. Furthermore, an Innovation Credit has been obtained from Agentschap NL (part of the Ministry of Economic Affairs, Agriculture & Innovation); and a credit was also obtained from Rabobank Venray.

With the development of its first products, Newtricious is focusing on the maintenance of health in people at risk for chronic diseases such as macular degeneration and cardiovascular illnesses.
Macular degeneration is an age-related disease that causes impaired vision and in extreme cases blindness. Newtricious developed products based on natural egg ingredients, which may contribute to the maintenance of eye function in the group at risk.
Obesity, hypertension and hypercholesterolemia are symptoms of a worldwide problem that has lead to an explosive increase of diabetes type 2 and cardiovascular diseases.
Newtricious is developing food products based on bioactive peptides which are derived from eggs and other protein sources. These bioactive peptides are targeted at preventing damages in people at risk for developing these illnesses.

Newtricious will soon open an office in ‘s-Hertogenbosch where it will perform part of its activities in the fields of R&D, business development and project management.

Jos Nelissen, founder and CEO of Newtricious, is delighted with this investment: “With these investment funds we get strategic partners in our company who fully support our vision and strategy, and who will help us to further develop these. It gives us the financial room and the possibilities to accelerate the realization of our innovative development strategy, and to bring our products to the market in collaboration with commercial partners – in order to make them rapidly available for consumers worldwide.”

Jan van der Hoeven, founder and CEO of BLSF: “We are pleased with this investment which fits perfectly in the strategy of our Fund. Newtricious is a company that shows in its strategy how one can develop true added value in the agro-food industry. It is a company that undertakes the development of functional foods in an energetic and responsible manner. The company has the management team that has the right expertise to do the right things on the interface between food and pharma.”

Jérôme Verhagen, general manager of NV Industry bank LIOF: “A trend setting development on the junction between food and health, and a promising market for the future. We already know Newtricious a considerable time from our role of supporting the company in the area of innovation. We are delighted to participate now with risk bearing capital in the enterprise, in order to commercialize the investments from the past. And therewith have the opportunity to harvest the result of the investment impulse.”

For further information, please contact Newtricious B.V.
– CEO, Jos Nelissen: tel. 0031478-578702; e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Newtricious
Newtricious was founded in 2006 with the aim to develop innovative food ingredients, which contribute to a better health and well-being. The company builds strong consortia of scientific institutes and innovative companies (both SMEs and multinationals), in which it has a connecting and steering role. The goal is to develop, jointly with other parties, a new generation of active food ingredients and products that can contribute to a better quality of life.
Scientific principles from the pharma industry are adhered in order to develop food products with a health claim in order to set new standards for legislation and scientific quality. Because of its innovative performance, Newtricious was awarded the prestigious Food Valley Award 2008!

Manufacturing is being performed by partners or subcontractors. The earning model includes a strong package of patents and market registrations that enable commercial partners to reach a large number of individuals in the risk groups with Newtricious’ promising products.

Brabant Life Sciences Seed Fund
The Brabant Life Sciences Seed Fund is an initiative of the WesterToren Innovation Centre (WTIc), a private incubator in ‘s-Hertogenbosch. Partners of the Fund are the Bossche Investeringsmaatschappij (‘s-Hertogenbosch Investment Company; BIM), Biox Biosciences, the Noord-Brabant Development Agency (BOM), Rabobank “‘s-Hertogenbosch and surroundings”, and the Southern Agriculture- and Horticulture organisation (ZLTO).

Spin-Off Fund
The participation by the BOM has been financed via the Spin-Off Fund. Via this fund, innovative and knowledge-intensive start-ups (spin-offs) can get a risk bearing financing. The Noord-Brabant province has made € 12,5 million available for this fund, as part of a provincial package of measures to maintain knowledge and employment in Brabant during and after the economic crisis.

Industry bank LIOF
NV Industry Bank LIOF, the Limburg Development and Investment Company, advances the Limburg economy. LIOF supports enterprises in the areas of innovation, investment and establishment. Furthermore, LIOF creates the conditions for the development of promising sectors and a business climate, directed at opportunities for small & medium enterprises and room for new activities. LIOF supports companies in a pragmatic, involved, and proactive way, by combining its expertise with financial vigour and an extended network. This combination of services makes LIOF decisive and unique.

Nedermaas Hightech Ventures
Nedermaas Hightech Ventures is a 100% subsidiary of NV Industry Bank LIOF. This fund was established recently and has the aim to provide risk capital to high tech start-up companies in areas such as life sciences, agro-food, chemistry, medical technology and electronics.

Innovation Fund of the Limburg Province
With the innovation fund, the Limburg province aims at giving an impulse to the SMEs in Limburg: an impulse to realize innovations, or to advance innovative companies that are struggling to find financing as a consequence of the economic crisis. The innovation fund has a revolving nature, meaning that the funds supplied will flow back to the fund in due time. The precise format (participation, loan, etc.) of a contribution from the fund will be decided on case by case basis.