Science driven ingredients

Mission, Vision and Strategy

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It is Newtricious' mission to contribute to a better world, through the development and valorization of unique scientific knowledge on food products for the prevention and early treatment of chronic illnesses. Our domain is when it is still too early for medicines, but with an urgent need for intervention - based on scientifically proven health benefits. 

Our vision is that (specialized) nutrition can play an active and important role in the prevention and mild treatment of chronic diseases, thereby improving the quality of life.

The applied strategy is developing specialized nutrition by partnering with innovative companies, organizations, leading research institutes and public authorities. By bringing the right parties together,a concept can be turned into a successful market introduction.